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Is it a stork? Is it a pair of scissors? It’s this or that, depending on our look. 47 years after its original release in Czechoslovakia, with the title Co is Cemu podobá? here’s another timeless book. Overlaying a streaked acetate on the illustration and moving it either to the left or right we find two different images on the same page: a stork is transformed into a pair of scissors, a butterfly into a book, a saw in a crocodile, etc. and vice versa. This technique, widely used in Eastern Europe between the decades of 60 and 80, was created by Czech artist Jirí Kolár and is known as Rollage. This or that? reveals itself as a great example of contamination between artistic experimentation and editorial design. Bruaá